According to a recent survey by the Content Marketing Institute, 88% of marketers in North America use some form of content marketing to promote a product or service. Out of those marketers, 76% of respondents say that they plan to produce more content this year than in previous years. That means it’s time to hop on the event content creation train!

Yet for some reason, those in the events industry are seriously lagging behind in hopping on the content marketing train. Earlier this year we surveyed 500 event professionals about trends and best practices. Our findings showed that the majority of these professionals (85%!) still rely heavily on email marketing alone for their marketing efforts. Email is great, but it really is only one part of a much bigger marketing picture.